G I Joe Rise O
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G I Joe Rise O

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From 1966 through 1984, Palitoy Ltd. produced a British version of the 12-inch (30 cm) G. I. Joe line, under the Action Man name for ... Read more the UK market. Initially, these were exactly the same designs as the American figures, and at first the same military theme which included figures from World War II. The line later expanded the line to include all men of action, like football players and other sports figures. In the early 1980s, Palitoy responded to falling sales of Action Man by launching "Action Force", a new range of smaller military-themed figures in the style of the then-popular Star Wars line from Kenner. Later, when the U. S. Real American Hero line was released in the UK, they were released under the 'Action Force' title, since the term "G. I. " is not in common use in Britain. The figures had the same appearance and code names as the American G. I. Joes, but their identities and histories were international rather than purely American or British. The range was later renamed G. I. Joe to bring it into line with international markets; however, the Action Man line retained its original name when it was revived in the early 1990s.

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